Workshop

Cracking The Code To Money-Making Marketing

FRIDAY, OCTOBER 6, 2023 @NOON CST

Successful marketing begins with understanding what business you are in, what problem you solve, and having a deep understanding of your ideal client avatar. Then craft a message that resonates and makes them pursue you. If you want clients and customers chasing you, then you are in the right place.

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Here's what we'll cover:

Discover what business you are really in

Often, entrepreneurs don't truly understand the business they are in. Effective marketing begins with understanding the business you are really in.

What problem do you solve?

The cold hard truth is that people don't care about you, your company, or your product. They want to know if you can solve their problem. 

Know your ideal client avatar

Deeply understanding your client avatar is critical. What they value, need, want, and where they spend their time, are just a few things you must know.

What are they thinking?

You have to tap into the emotional, behavioral and, decision-making processes of your ideal client avatar. This tells you how to communicate with them.

What will you say?

Crafting a compelling marketing message is everything. Tell a story, resonate with them, and align your message with their needs.

Where are they?

Choosing the right marketing channels is a big deal. You have to know where they spend their time to deliver your message to them.

Meet your host

Hi, I'm Gena!

I'm an entrepreneur, with over 25 years of experience in marketing, some the right way, some the wrong way. I also have a Masters degree in Management from Harvard University with a minor in Marketing. I will teach you marketing the right way so that you can stop wasting money on tactics that just don't work.

Many times, marketing is not successful because the message does not resonate or even reach your ideal client avatar because you haven't deeply understood who they are, where they are, and what they value.  I learned the hard way that if you don't have a deep understanding of your target market, ads, and beautifully designed marketing materials are a waste of time and money.

If you are ready to stop spinning your wheels and start creating marketing that makes money, join me in this workshop.

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Ready to make your marketing make sense?

The money is in the message and the message has to be crafted to resonate with your audience. You will never think about marketing the same way. 

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